01
Pick the right objective
Match the campaign goal to the action you want, whether that is a sale, a lead, a message or a video view.
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- Choose the right goal for the result you actually want
- Make your ad simple enough to understand in seconds
- Find the leak between the click, the page and the follow-up
Stop guessing
Before you increase the budget, find out where the customer journey is breaking.
02
Make the message clear
Give people one useful idea and a reason to stop within the first few seconds.
03
Target real buyers
Use customer interests and clear audience groups instead of hoping a broad audience finds the right people.
04
Know what to test
Give the campaign enough time and budget to produce information you can actually use.
05
Fix what happens next
Check the landing page, links, messages and response time so interested people do not disappear.
06
Boost or use Ads Manager?
Know when a simple boost is enough and when the campaign needs more control.
The recording
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Useful marketing advice without the complex words.
I am Tomiwa Akanbi, a digital marketer, website builder and storyteller. I help businesses find what is not working, make a practical plan and get the work done.
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