The Journal
Clear answers about websites, content, social media and getting more customers online.
I saw a restaurant last week calling themselves the best in town. Then I opened their Google reviews, and I saw over a hundred negative reviews from real customers. I won’t lie, that stopped me from patronizing them. Brands can claim to be something. But customer reviews usually give more context. Before I show you… Continue reading
Many business owners think a social media manager just posts nice pictures and replies to a few comments. So when the sales do not follow, they feel cheated, and the manager feels blamed for the wrong thing. The real job is wider than posting, my friend. Understanding it is how you hire the right person… Continue reading
Uber has left Nigeria after 12 years in the country and millions of rides. Uber has become a very common name in Nigeria. And then they post a short message, reported across the news: after a review of the business, they were winding down, and they were sorry for the inconvenience. They did not mention… Continue reading
Thank God your Instagram is finally getting views. The numbers look healthy, and it feels like progress. But the enquiries are not coming, and the people are not buying. That’s frustrating. You don’t want to quit like Uber. Views and customers are not the same thing, my friend. A post can be seen by thousands… Continue reading
Everybody is telling you that your business needs SEO, but most times, nobody explains it in simple words. So it sounds like a complex organic chemistry equation. It is not. SEO just means making it easier for the right people to find you on Google when they search for what you offer. It takes patience,… Continue reading
Let’s say you open Instagram to post something for your business, and your mind goes blank. Or you post something, but it feels random and nothing much happens. Serious Problem. You do not need more post ideas, my friend. You need posts that do a job. Once every post has a clear purpose, deciding what… Continue reading
Your website is busy. The visitor numbers look fine on paper. But the calls, enquiries, and sales are not coming, and you cannot work out why. Here is what is happening. A website that gets visitors but no customers almost always has a problem somewhere specific, traffic is not the problem. Somewhere between arriving and… Continue reading
Most small businesses do not need to post social media content every day. For real. You can start with three useful feed posts each week on the platform your customers actually use. A feed post is a normal post that remains visible on your profile, unlike a Story that usually disappears after 24 hours. Keep… Continue reading
You are offering a useful service, but not enough people are finding or contacting your business online. Before you spend more money on ads or spend another month posting every day, I want you to check how a customer moves from discovering your business to contacting you. If any part of this process is missing,… Continue reading