Every day, businesses get this kind of question from their DMs: “How much?”. Only a small percentage of those asking this question actually buy the product. You might reply fast, but most of them will read your price and never reply again. In plain English, they ghost you. So if you’re wondering why customers ask… Continue reading
You team designed a flyer, written the caption, added your hashtags and pressed publish. Then almost nothing happens. A few likes come to the post. Your reach looks disappointing. Nobody asks about your service. Now you are wondering whether you posted at the wrong time. Maybe you should have posted at 7 a.m. Perhaps lunchtime… Continue reading
Before you go far, the short answer is that, sometimes it can be a waste of money. I wish someone told me this earlier when I started running ads. I used to think that if I spent money on boosting a post, the money would automatically bring me followers, leads, and sales. Then I had… Continue reading
You launched your website a few weeks ago, added some pages, and you keep refreshing Google to see where you rank. Still nothing. How long is SEO meant to take? SEO (Search Engine Optimization) takes months before showing tangible results, not weeks. Most new sites see the first small movement in three to six months,… Continue reading
You have set aside some money for advertising, but one question is stopping you from spending it. Should you use Google Ads or Meta Ads? Here is the short answer. Use Google Search when people are already searching for what you sell. Use Meta when you need to put your offer in front of people… Continue reading
Your next customer might not open Google to find you. They might just ask ChatGPT who to hire, read the two or three names it gives back, and message one of them. So here is the real question. Is your business one of the names it gives? For most small businesses right now, the honest… Continue reading
Many businesses have websites. But what percentage of those websites are bringing in good sales? The honest answer is – Low. So, if you’re asking ‘Do I really need a website in 2026?’, I’m here with an objective, honest answer based on what I have seen recently. Maybe you already get customers from Instagram and… Continue reading
I saw a restaurant last week calling themselves the best in town. Then I opened their Google reviews, and I saw over a hundred negative reviews from real customers. I won’t lie, that stopped me from patronizing them. Brands can claim to be something. But customer reviews usually give more context. Before I show you… Continue reading
Uber has left Nigeria after 12 years in the country and millions of rides. Uber has become a very common name in Nigeria. And then they post a short message, reported across the news: after a review of the business, they were winding down, and they were sorry for the inconvenience. They did not mention… Continue reading
Everybody is telling you that your business needs SEO, but most times, nobody explains it in simple words. So it sounds like a complex organic chemistry equation. It is not. SEO just means making it easier for the right people to find you on Google when they search for what you offer. It takes patience,… Continue reading